Hoegaarden, the original Belgian wheat beer, has rolled out refreshed packaging across the on-trade and off-trade in the UK. With its natural ingredients and a nod to its Belgium heritage, the new design features the style’s trademark unique ingredients (wheat, orange peel and coriander seed) in botanical illustrations. The new packaging brings a more modern […]
AB InBev is bringing America’s number one beer brand to British shores, marking its biggest ever brand campaign in the UK. Following three-months of experiential and influencer activity to ‘tease’ the launch, Bud Light will land in the UK with a national out-of-home and digital campaign from 13th March, reminding the nation’s beer-lovers to keep […]
On January 17, at the World Economic Forum (WEF), Stella Artois and Water.org called for international business leaders, corporations, media and consumers to join the mission to help end the global water crisis. While onsite, Stella Artois jumpstarted its own commitment to this effort with a multi-year extension of the “Buy a Lady a Drink” […]
AB InBev will use its Super Bowl marketing spend to push its Busch brand in 2017. It marks the brand’s Super Bowl debut and is part of AB InBev’s strategy to highlight its value brand portfolio. The spot will be handled by New York-based agency Deutsch, who won the creative duties for the Busch and […]
In partnership with Vice Media and AB InBev, Safari Sundays has created the branding and design for Old Blue Last, a new beer with distribution rolling out across New York City and nationally in the US. Safari Sundays was tasked with creating a brand that could bring to life the unapologetic essence of Vice, backed […]
New research from AB InBev reveals that over three quarters (78%) of Brits consider themselves to be moderate drinkers, with health benefits being the key factor in driving smart drinking habits; a third of Brits thank smarter drinking for staying in shape. The results suggest that Brits are switching it up and are well on […]
The owner of one of the longest-held athletic records in the world, Bob Beamon, is challenging all long jump athletes to break his record this month. He’ll be waiting… and if it’s broken, Bob will buy the winner a crisp, refreshing beer: the perfect beverage to celebrate life’s great achievements and which is part of […]
To celebrate its exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals, Anheuser-Busch InBev has launched ‘Infected by Music’ – a cross-brand global campaign to bring exclusive music experiences leading up to and during the Belgian edition of the festival (July 22-24) and reaching consumers all around the world. At the heart […]
Budweiser has announced the launch of Twist-Offs in the UK – making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for on trade customers, and address issues of convenience for shoppers – by eliminating the need […]
AB InBev said it would up spend on sales and marketing in 2016 to boost its top global beer brands and get younger consumers to see beer in “new and fresh ways”. The global brewer unveiled its plans during its full year results for 2015, reporting revenue growth of 6.3%. Revenues of its three global […]