22squared Brands Sweetwater Brewing Company’s 420 Strain: G13 IPA

22squared Brands Sweetwater Brewing Company’s 420 Strain: G13 IPA

Sweetwater Brewing Company has tapped 22squared in creating the beer-maker’s first-ever cannabis strain flavoured drink, called ‘420 Strain: G13 IPA.’ “Brands typically approach ad agencies for messaging and campaign development after the product has been established,” says John Stapleton, director of innovation and design at 22squared. “In this case, we were the integral partner on […]

Krystal Launches New Ad Campaign & Slogan: ‘Krystal. Stupid Good.’

Krystal Launches New Ad Campaign & Slogan: ‘Krystal. Stupid Good.’

The Krystal Company, famous in the South for its iconic square burgers, has launched a new advertising campaign and new tagline designed to introduce the brand to new millennial consumers. The new slogan “Krystal. Stupid Good”, leverages the social media vernacular which generally means that something is so good that it’s stupid —hence “stupid good”.   The […]