The UK’s number 2 sugar free mint brand, Smint, is switching up its offering this year to support Breast Cancer Care once again. Taking over from Smint Strawberry Mix, the brand has taken the decision to support the charity through one of its fastest growing products, the Strawberry XXL Smint Tin. Available now throughout Breast Cancer Awareness Month this October, and will continue to be on sale to further support the cause for the foreseeable future.
The partnership between Smint and Breast Cancer Care is now in its 7th year and is on target to raise over £150,000 for the charity by March 2018. The Strawberry XXL Tin will help retailers to increase sales and drive awareness of the partnership even further, with 5p from every purchase going to Breast Cancer Care, and further complement Smint’s range of iconic dispensers. The dazzling red XXL tin delivers an increase in volume and size of individual mints (50 per pack) and draws upon the continued growth of tins at +29 YOY.
Not only does the new packaging provide retailers with a great opportunity for block branding within their mints and gum display, the vibrant red colouring attracts shoppers.
Product Manager at Smint, Zaja Calder-Grant said: “We are very excited to be entering into our seventh year of partnership with Breast Cancer Care. It’s been a hugely successful initiative to date, and taking the strategic decision to introduce our Strawberry XXL Tin as the supporting product of choice will boost sales even further. The product is also sugar free, tapping into the current trend that shows 92% of us are trying to reduce our sugar intake .”
Lizzie Iredale, Head of Corporate Partnerships at Breast Cancer Care added: “We are delighted Smint is supporting Breast Cancer Care for the seventh year of our partnership together, and giving 5p from every Strawberry XXL Tin sold this year to the charity. With 691,000 people now living with breast cancer in the UK, Smint’s continued support is vital to help Breast Cancer Care ensure that every person affected by breast cancer has free access to trusted information, care and support whenever they need it. It’s vital that Breast Cancer Care’s services remain free; they’re a lifeline for the growing number of women coping with one of the most difficult challenges they will ever face.”