Created by integrated marketing agency, HeyHuman, the campaign aims to drive brand awareness of the two new SlimFast’s Advanced Vitality ready-to-drink shakes amongst other core products within the brand’s extensive range of Meal Replacement shakes, bars and snacks.
Airing in April to kick-off the prominent pre-summer diet season, the new SlimFast ‘Works for Me’ campaign reinforces the brand’s effective, doable weight loss proposition.
The creatives reinforce how SlimFast can fit easily into our everyday schedules, complementing lifestyles rather than limiting them.
Liz Richardson, Managing Partner at HeyHuman, said: “The SlimFast plan is all about the combination of tasty delicious products that are easy to use and are scientifically proven to work. The ‘Works for Me’ drive is a way for us to communicate the brand’s energy and positivity to a wider audience.”
The campaign comprises a 30 second hero film and 10 second short films, featuring Alexandra Burke, who has lost two stone and dropped three dress sizes following the SlimFast 3.2.1 plan. The creative will feature on TV, VOD and SlimFast’s social media channels over a fourteen-week period.
Lindsay Reisser-Weston, Managing Director at SlimFast UK, said: “This activity marks the continuation of a great working partnership we have with HeyHuman across a range of our products. We’re really excited to be launching the latest iteration of our ‘Works for Me’ campaign, showing consumers that SlimFast is a brand that works around people and the way they want to live.”