Pulsin, the makers of healthy snacks and protein powders, will unveil their new look in April at the Natural & Organic Products Europe show to coincide with their 10-year anniversary.
As part of the project The Space Creative also developed a new brand strategy.
“Pulsin’s products deliver sustained, balanced energy throughout the day and contain only natural ingredients and sugars avoiding the usual sugar highs and lows common with many other products in the sector. So we distilled Pulsin’s essence down to a single phrase: “Embrace the Natural Rhythm of Life,” said Creative Director of The Space Creative, David Thomson.
“We have positioned the brand as an innovative, ethical creator of 100% natural products aimed at a growing audience of millenials who seek a more holistic approach to nutrition. Our strategy aims to clearly communicate the brand’s values and to make better sense of the name Pulsin. It also provides a very rich territory for developing an exciting and engaging communications platform.”
The new packaging features what Thomson describes as ‘Rhythmic Roundels’.
“The concentric circles of ingredient illustrations, and perpetual energy waves ‘pulsing’ out from a central circle containing the brand identity gives us a really simple device with which to communicate the product benefits. It hints at the geometry of nature as well as astral maps and ancient clocks.”
Simon Ashburner, Pulsin MD, says that the rebrand has been transformative for the business as a whole and goes well beyond new packaging design.
“I was confident that The Space Creative’s analytical approach and strong track record of innovative design work would come together to produce an excellent result for Pulsin’. Throughout the project they delivered excellent design backed up by robust research on our company and marketplace. The rebrand has truly exceeded all of my expectations. I can’t wait to see the new packaging on the shelves!”
The agency is also developing a launch campaign, including advertising as well as in-store and sampling promotions.
The new packs will begin rolling out worldwide in April in 2017.
Source: The Space Creative