Ombar are on a mission to make raw chocolate a part of everyday life, due to the proven health benefits of cacao; with a brand promise to deliver ‘moments of permissible indulgence’.
The brief was to inject personality and even more natural cues to the existing packaging, all whilst future-proofing the architecture to allow for NPD and brand extensions. The new packaging aims to appeal across all sales channels – supermarkets, food to go, and specialist health food stores.
As part of the rebrand, Ombar’s digital, social, and store presence has also been revamped.
Ombar is 100% organic raw cacao, natural antioxidants, dairy free, refined sugar free and consists of all natural ingredients. It is sold in the UK, France, Spain, Germany, Netherlands and Finland.
Source: Ocean Branding