Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee.
Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a McCafé pick me up, and makes McDonald’s the first brand to be integrated into the new animated Bitmoji feature on Snapchat.
The first of its kind lens was available to Snapchat users last Friday (December 1) and Monday, (December 4). It will also be available through a unique Snapcode at ordering kiosks in McDonald’s restaurants around the US.
The McCafé 3D Bitmoji lens is an extension of the campaign created by We Are Unlimited promoting the new McCafé espresso menu. McDonald’s also worked closely with Snapchat and their other agency partners Resolution Media and OMD to bring this one of a kind experience to life.
Source: Little Black Book