KFC US and Wieden+Kennedy have come up with a novel way of escaping the never ending cycle of Black Friday emails and seasonal humble brags in the form of an ‘internet escape pod’.
Designed to “comfortably fit four adults and a bucket of Kentucky Fried Chicken,” KFC hopes the internet escape pod is just what consumers will need this holiday season. The pod, a round steel dome-shaped faraday cage filled out with high-density architectural foam, is adorned with enamel paint and the Colonel himself “embracing you with his arms”.
“We’ve come up with several technologically advanced, creative experiences for our customers and fans this year. But even we feel the burden of technology during the holiday season. So we decided to go in the opposite direction and create an anti-technology product, using technology, to help one lucky buyer literally escape the holiday chaos,” said George Felix, director of advertising at KFC US.
The “safe space from the internet” is designed to protect users from:
- Cyber Monday deal reminders and push notifications about discounted widgets for unneeded items
- Calendar reminders about yet another holiday festivity committed to, but forgotten about
- The relentless desire to check social media apps to see vacation posts and ‘grams by wiser friends
- Reminders from numerous dating apps about one’s solo status, just like last Christmas
- Jolly Christmas music, which according to a psychologist reminds one of one’s holiday to-do list
- Nagging and unrelenting texts from mom
As proof that KFC is very likely not taking this too seriously, the Internet Escape Pod is selling for $10,000 (£7541.50) on KFC Ltd – the brand’s e-commerce store that sells other desirable merchandise such as fried chicken-themed apparel and home goods.
“We were going to sell this for the ridiculously high price of $96,485.34, but in the spirit of the season, I said, ‘nah, let’s make it a deal’,”said Felix.
KFC promises to launch another collection of items on its shop in early December, just in time for Christmas.
Source: Campaign Live
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