Kettle Chips has launched a new campaign called: “Real Food. Real Pleasure.”
It reflects the brand’s commitment to using only real food ingredients and brings to life Kettle’s belief that ‘real is just better’.
The campaign was created by Joint and directed by Vince Squibb through Academy Films. The film celebrates life’s authentic moments, where real is just better – whether it’s real music, real facetime, real kisses or of course real food.
The £3m campaign, launched on Saturday 14th April, during Britain’s Got Talent, will span TV, Digital, VOD, social media and experiential. The creative was also be amplified by Kettle’s influencer network, PR and in-store.
To mark the launch, Kettle took over the Good Housekeeping Kitchen in Soho for an evening, inviting people to make their own crisp seasonings from real ingredients they might find in their home.
Nicky Robinson, Kettle Foods Commercial Director said, “The Real Food. Real Pleasure campaign is a significant brand investment that allows us to communicate the unique taste benefits of Kettle Chips in an engaging way. It reinforces the authenticity of our recipes which are developed by our chef in the kitchen, not by a technologist in a lab, a fact that we know is appealing to a large number of consumers.”
“We know that people are valuing the real aspects of life more and more. This campaign taps into that mindset,” added Algy Sharman, Partner at Joint.
Source: Little Black Book