Brewgooder, one of the UK’s leading ethical beer brand, has launched its “Jingle Wells” campaign which will repair 12 wells (one for each day of Christmas), providing 4,000 people with access to clean water by January 2019.
By crowdfunding through the sales of Brewgooder Clean Water Lager, sustainably sourced Christmas jumpers, T-shirts, and exclusive festive bundles, the campaign has already had a brilliant response, raising £1000 since launching this morning.
The Scottish beer band has partnered with the Strathclyde University Water Futures Programme, who are not only assisting with the physical repairs of the wells, but are also giving the Brewgooder team use of pioneering new technology which will help them track the progress of repairs in real time online.
Alan Mahon, founder of Brewgooder, said: “There are thousands of people in the developing world who will spend Christmas without access to clean drinking water. We are appealing to our generous customers to help change the lives of up to 4,000 people in the New Year by simply buying our beer or quirky Christmas merchandise.”
Launched in March 2016, Brewgooder donates 100% of its profits to fund clean water and sanitation projects in developing countries. To date, it has helped over 40,000 people across Malawi gain access to clean water and plans to expand its clean water initiative into a second country, Ghana, in 2019.
By the end of next year, the brand hopes to have helped over 100,000 people gain consistent clean water access. People participating in the offer will now have the chance to ‘Drink Beer, Give Water’ and help contribute towards this ambition.
The Jingle Wells campaign will be live until 10 December 2018. Purchases and donations can only be made online here.