Belvoir Fruit Farms Says ‘Hello Summer’ with New Limited Edition Launch

Belvoir Fruit Farms is introducing a cheery ‘Hello Summer’ limited edition version of its popular Elderflower Pressé to coincide with the start of the elderflower harvest an event which is vital to the brand’s success.

The eye catching ‘Hello Summer’ label combines delicate illustrations of elderflowers with another classic symbol of summer, the sunflower and will be available on shelf in most major supermarkets from 29 May for around £2.29.

Hand-made at Belvoir using handfuls of freshly picked flowers, zingy, pressed lemon juice and lightly sparkling spring water, Belvoir’s Elderflower Pressé is a refreshing taste of summer – delicious alone with ice, or mixed with gin for a cooling aperitif. And like all Belvoir’s drinks it contains no artificial flavourings, preservatives, colourings or sweeteners.

The arrival of the elderflower is anxiously anticipated by Belvoir. Every year they call on the help of locals to gather in the blossoms from the company’s own elderflower plantations and from those growing wild in the surrounding hedgerows.

It’s only a short six-week harvest, which usually starts at the end of May, and is a race against time to gather in the 60 tonnes that Belvoir needs to transform into their award-winning Elderflower Cordials and Pressés.

Source: Belvoir Fruit Farms

  Belvoir Fruit Farms, Beverage, Elderflower Pressé, Hello Summer, Limited Edition, Non Alcoholic, Product Launch, UK