The premise of the advertising is that Dunkin’s new line of espresso drinks are unexpectedly delicious, and will surprise you because not everyone expects to go to Dunkin’ for an amazing latte, americano or macchiato.
The fully integrated campaign, which is called ‘Sipping is Believing’, includes TV, radio, social and display. Three videos highlight the surprise and excitement you feel when you discover something great.
The two TV spots, ‘Young Looking’ and ‘Subtitles’, capture people in surprising situations, such as learning that a precocious, young-looking boss named Gary is actually 48; and seeing hospital workers who are unable to carry on a conversation because they can’t stop drinking Dunkin’s new lattes long enough to speak.
An extended online film promotes a faux line of ‘Espresso-Wear’ that demonstrates people’s passion for Dunkin’s new espresso drinks. There are Cappu-chinos, Americano-veralls and Latte-nk Tops, which allow people to keep their hands free and their espresso drinks close by at all times.
Source: Little Black Book