KitKat’s iconic ‘Take a Break, have a KitKat’ strapline has served the brand for the past 75 years and now the Nestle-owned chocolate biscuit is looking to expand its strategy to deliver more personalised messaging. Over the past year KitKat has worked to own people’s down time with a marketing strategy that has seen it […]
KFC is celebrating Australian generosity by letting customers shout a mate a bucket of KFC every minute between 11 to 24 January in a newly launched promotion called ‘Shout a Mate’ via Ogilvy Sydney. Research released from KFC indicates that the ‘great Aussie shout’ is alive and kicking with 7 out of 10 people considering […]
Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch. The Village will take over the £1m account immediately from the incumbent, John Ayling and Associates. The vast majority of marketing activity for the brand will be focussed on Sacla’s Classic Basil Pesto […]
The 18th Annual International Food and Beverage (FAB) Creative Excellence Awards are now open for entries. The FAB Awards is an international awards program that recognises the critical contribution that outstanding creative work makes to building brands in the Food and Beverage industry. It identifies and rewards the leading practitioners from over 60 countries, and it […]
Ever felt “Confoolish” or “Dimpatient?” Hunger keeps creating new problems – often combining multiple symptoms – so Snickers Brand created a new snacking solution to satisfy hunger: Snickers Crisper. Boasting multiple textures, new Snickers Crisper delivers “crispy satisfaction” in the form of crisped rice and peanuts, topped with a layer of caramel and coated in […]
Heineken turns to women to help curb men’s drinking in a global ad that champions moderation. The ad, called “moderate drinkers wanted”, was created by Publicis Italy and will air across 30 markets worldwide from 13 January. The spot shows frustrated women striding through the city and singing I Need A Hero as drunken men […]
The Juice Premium is entering the market with the product designed especially for offices, households etc. Thanks to bag-in-box system used, natural juice is ambient and has a longer shelf life. The Juice Premium is currently launching UK-wide with its seven naturally tasty, cold-pressed and pure juices that not only taste exquisite – they smell […]
In 2016, the highly anticipated Australia Day lamb campaign created by The Monkeys, Sydney sees Lambassador Sam Kekovich joined by legendary newsreader Lee Lin Chin and a host of Australian icons for ‘Operation Boomerang’. Their mission: to save Australians abroad from going without a lamb barbecue on Australia Day. Operation Boomerang was the brainchild of […]
How does one of Australia’s most loved beer brands say Happy New Year to its drinkers? By giving them the chance to say cheers to their family and friends on a digital billboard. Developed by KWP! Advertising, ‘Coopers Shout Out’ let Australian beer lovers publicly shout out New Year messages to their best mates, family […]
Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]