Leo Burnett India Unleashes the Thunder in New Thums Up Push

Leo Burnett India Unleashes the Thunder in New Thums Up Push

Thums Up, India’s iconic soft drink brand owned by Coca-Cola, has unveiled a new campaign, ‘Main Hoon Toofani’ that builds on the power of ‘I’, an uncompromising attitude towards achieving individuals’ goals in life, and encourages its consumers to challenge themselves and unleash their true potential. The ‘Main Hoon Toofani’ campaign by Leo Burnett India […]

James Corden Joined McDonald’s UK’s Festive Campaign

James Corden Joined McDonald’s UK’s Festive Campaign

Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one off advert […]

McDonald’s Hong Kong Gets Stylish New Look By Landini Associates

McDonald’s Hong Kong Gets Stylish New Look By Landini Associates

Gone are the days of McDonald’s red and yellow hard plastic seats. Well, for Hong Kong at least. This outlet’s design by Landini Associates as project ‘McDonald’s Next’ could be one of the brand’s most modern yet. Using concrete, glass, stainless steel and oak, the fast food restaurant adopts a stylish and sleek façade with minimal […]

Moma Launches Campaign For Gluten Free Porridge

Moma Launches Campaign For Gluten Free Porridge

Moma, the instant porridge brand, has launched a campaign for its gluten free offering. The work has been created by Aesop Agency and shows the energy the breakfast gives to people. The three executions show a rocket firing out of a pot of porridge, a superhero with a spoon and one that erupts with the word […]

Starbucks Kicks off China Digital Push with Tmall Store Launch

Starbucks Kicks off China Digital Push with Tmall Store Launch

Starbucks is boosting its digital sales in China through an online store on Alibaba-owned Tmall, selling gift cards, coffee vouchers and personalised e-cards. The store will give Starbucks an extension of its loyalty scheme in China, which the retailer believes will be its biggest international market in 2016, according to Investor’s Business Daily. For Alibaba […]

Camden Town Brewery Team with AB InBev on Road to Expansion

Camden Town Brewery Team with AB InBev on Road to Expansion

Camden Town Brewery announced that it is partnering with Anheuser-Busch InBev (AB InBev) to pave the way for further growth and expansion. The partnership will enable Camden Town Brewery, the London-based producer of Hells Lager and Gentleman’s Wit, to expand its operations, bringing more of its popular canned, bottled and kegged beer to more people. […]