Taxi Studio Brews Brand Magic for a True Finnish First

Taxi Studio Brews Brand Magic for a True Finnish First

Following Taxi Studio’s rebrand of Sinebrychoff’s Kurko and Golden Cap, the agency spent 2015 working with the Finnish brewery to refresh their flagship beer, Koff. Taxi’s brief was to clean up Koff’s brand architecture, clearly differentiating taste and benefits across core lines. Then, to refresh the core brand identity and pack designs to make them a cool, credible […]

Anheuser-Busch Announces Advertising Lineup For Super Bowl 50

Anheuser-Busch Announces Advertising Lineup For Super Bowl 50

Anheuser-Busch announced that it will return to the Super Bowl as the exclusive category advertiser for the 28th year in a row. On Sunday, Feb. 7, the brewer will use the world’s most prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning […]

HungryHouse Celebrates the Real Meaning of Takeaway in New TVC

HungryHouse Celebrates the Real Meaning of Takeaway in New TVC

hungryhouse.co.uk has launched the second instalment of its winning Tap & Taste TV campaign, owning the real meaning of takeaway and sticking to their brand direction with the continued focus on quality food and enjoyment together with friends in a flatshare environment. The online food ordering platform has introduced Chinese as the cuisine following the […]

Lager Struggles to Retain its Fizz as Usage Drops to a Half of Brits

Lager Struggles to Retain its Fizz as Usage Drops to a Half of Brits

It seems that Britain’s lager segment is struggling to retain its fizz, as it faces particularly strong competition from the rising popularity of ales and bitters, whose success has been fuelled by the craft beer boom. Indeed, new research from market intelligence agency Mintel reveals that 49% of Brits drank lager in 2015, down from […]

New Ad from McDonald’s Aims to Dispel Another Myth About its Food

New Ad from McDonald’s Aims to Dispel Another Myth About its Food

The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign focused on the […]

David Beckham Welcomes Guests to Haig Club Shanghai

David Beckham Welcomes Guests to Haig Club Shanghai

Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come together to enjoy and savour Scotch in style. On January 13, in the vibrant metropolis of Shanghai, Haig Club brand partners David Beckham and Simon Fuller hosted an extraordinary evening bringing together global industry leaders in fashion, food and drink, music […]

Ogilvy & Mather London Makes a ‘Big Deal’ of Pizza Hut Delivery

Ogilvy & Mather London Makes a ‘Big Deal’ of Pizza Hut Delivery

Ogilvy & Mather London unveiled a new integrated campaign for the January ‘Big Deal’ from Pizza Hut Delivery, the second major campaign following the hugely successful ‘Classic Crust’ campaign for Pizza Hut Delivery last year. Aimed at tempting take-away consumers to sample the new Pizza Hut Delivery January offer, the campaign breaks on national radio […]