Lager Struggles to Retain its Fizz as Usage Drops to a Half of Brits

Lager Struggles to Retain its Fizz as Usage Drops to a Half of Brits

It seems that Britain’s lager segment is struggling to retain its fizz, as it faces particularly strong competition from the rising popularity of ales and bitters, whose success has been fuelled by the craft beer boom. Indeed, new research from market intelligence agency Mintel reveals that 49% of Brits drank lager in 2015, down from […]

New Ad from McDonald’s Aims to Dispel Another Myth About its Food

New Ad from McDonald’s Aims to Dispel Another Myth About its Food

The latest trust driving communications from McDonald’s UK launches January 15 and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. Last year the campaign focused on the […]

David Beckham Welcomes Guests to Haig Club Shanghai

David Beckham Welcomes Guests to Haig Club Shanghai

Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come together to enjoy and savour Scotch in style. On January 13, in the vibrant metropolis of Shanghai, Haig Club brand partners David Beckham and Simon Fuller hosted an extraordinary evening bringing together global industry leaders in fashion, food and drink, music […]

Ogilvy & Mather London Makes a ‘Big Deal’ of Pizza Hut Delivery

Ogilvy & Mather London Makes a ‘Big Deal’ of Pizza Hut Delivery

Ogilvy & Mather London unveiled a new integrated campaign for the January ‘Big Deal’ from Pizza Hut Delivery, the second major campaign following the hugely successful ‘Classic Crust’ campaign for Pizza Hut Delivery last year. Aimed at tempting take-away consumers to sample the new Pizza Hut Delivery January offer, the campaign breaks on national radio […]

Pepsi Rings in the Chinese New Year with the Monkey King Family

Pepsi Rings in the Chinese New Year with the Monkey King Family

PepsiCo promotes its special Chinese New Year ‘Bring Happiness Home’ limited edition commemorative Pepsi Can, ahead of Chinese New Year on 8 February. Created by Civilization Shanghai, the ad tells the story of a young boy following in his family’s footsteps. Following four generations of ‘The Zhangs’, who have each played the role of the […]

Golfer Jordan Spieth Signs Multi-Year Partnership Deal With Coca-Cola

Golfer Jordan Spieth Signs Multi-Year Partnership Deal With Coca-Cola

The world’s top-ranked golfer will tee off with Coca-Cola this season. Jordan Spieth – who became the face of professional golf in 2015 by winning The Masters and The U.S. Open Championship, and clinching the PGA TOUR’s 2015 FedEx Cup at the Tour Championship by Coca-Cola – has signed a multi-year partnership agreement with Coca-Cola […]

Arla UK’s New Milk Brand Delivers First “Best of Both” Promise

Arla UK’s New Milk Brand Delivers First “Best of Both” Promise

Arla, the farmer-owned dairy cooperative and the UK’s largest dairy company, has unveiled a game-changing concept in the milk aisle: the first ever skimmed milk that tastes as good as semi-skimmed. Arla Best of Both (BOB) has a distinctive yellow lid and a 100% unique proposition. The new fat-free milk is pasteurised, filtered and enriched […]

The Ross Limited — the Most Expensive Chocolate in the World

The Ross Limited — the Most Expensive Chocolate in the World

The world’s biggest movie stars Vivien Leigh, Marilyn Monroe and Audrey Hepburn inspired the brand The Ross Limited to produce the most expensive chocolates in the world. Special presents will be sent to the museums and studios where they have worked the most of their lives. The present is a piece of jewelry and gastronomic art. […]

Samuel Adams Bring Back Cold Snap to Helps Drinkers to #SnaptheCold

Samuel Adams Bring Back Cold Snap to Helps Drinkers to #SnaptheCold

The Sam Adams brewers announced the anticipated release of Samuel Adams Cold Snap, a Belgian-style unfiltered White Ale with a bright snap of seasonal citrus, fruit and floral spices, perfect for snapping out of the cold weather funk. Inspired by the season and its changing weather, Sam Adams is also asking drinkers how they celebrate […]