Ben & Jerry’s is yet again proving ice cream can carry political weight with a new sampling-led campaign aimed to get Londoners to the polls. The US-based brand has teamed up with civil rights campaign group Hope Not Hate to get capital-dwellers voting in the upcoming London Mayoral Election. Ben & Jerry’s will change the […]
Coca-Cola South Pacific has announced the latest phase of Sprite’s ‘Cut Through The Heat’ campaign by McCann, as the brand aims to continue building on the great success it enjoyed in 2015. The latest activations are focused on extending Sprite’s relevance with a younger audience. To achieve this, Sprite have developed a multi-million, fully integrated marketing […]
Every year Easter is a time when advertisers get the chance to create campaigns filled with eggs, bunnies, and lots of chocolate. The unsolved chicken or egg dilemma, a giant hen, a literal chocolate bar, a “talented” gorilla, and a search for good eggs: these five campaigns stood out this Easter. Here they are in […]
A week after naming Google’s Craig Morgan as the Advertising and Innovations Jury Chair for The 18th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that Taxi Studio’s Spencer Buck will be 2016’s Packaging & Design Jury Chair. “For the past 17 years the FAB Awards has represented the very best Food & […]
Carlsberg UK has unveiled Strawberry and Rhubarb as a new flavour variant to its Somersby Cider portfolio, which will be available exclusively in the on-trade from April. Somersby Strawberry and Rhubarb is the brand’s first flavoured cider available on draught, complementing Somersby Original, established in the on-trade since 2013. The launch of the new flavoured […]
Carling is launching a major new promotion, ‘Bank Holiday In The Bag’, which will offer lucky individuals the chance to win a free holiday with three of their mates over the May Day bank holiday weekend. Lucky winners will be notified by the delivery of a bag which will contain goodies to enjoy on their […]
It’s not quite Jurassic Park, but Flora is turning up to London’s Westfield Stratford Shopping Centre with something large, green and prehistoric in tow. The Unilever brand has constructed the Florasaurus, a 13m-long diplodocus made from plants weighing 750kg, and with a surface area of 35 sq m. Part of a £12.5m spend on Flora […]
Nando’s India has become embroiled in controversy after the global chicken restaurant chain published a sexist advert in the Hindustan Times inviting customers to ‘touch our buns, breasts and thighs’. The insensitive promotion started badly by equating women to pieces of meat ‘Try something that shows off a bit of skin’ but then managed to […]
Hard Rock has drummed up the perfect reward for Americans after they pay up to Uncle Sam on Tax Day – and it will be music to taxpayers’ ears. On Monday, April 18, Hard Rock Cafe Hollywood on Hollywood Blvd. guests who channel their inner artist and sing a song on the cafe stage will […]
Carlsberg has revealed its UK sponsorship of the Uefa Euro 2016 will be activated under the banner of ‘If Carlsberg Did Substitutions’ and feature a trophy tour, series of stunts, TV idents and out of home activity. The beer brand will be touring the Henri Delaunay trophy across England and Wales on 28-30 March. The […]