A new tea brand, with its roots in the mindful Danish concept of Hygge, has been launched by Danish tea enthusiast, Tina Gloggengieser. Hoogly tea is a range of natural and ethically sourced green, white and black teas, herbal infusions and oolong – with unique blends and unusual flavours – all beautifully presented. The blends […]
Brooklyn Brewery’s Scorcher IPA is being launched in two new formats this spring, with draught available in pubs and bars as part of the core Brooklyn Range for the first time, accompanied by cans landing in the on and off-trade – and the UK is its debut international market. Scorcher is a 4.5% ABV India […]
Tilda is tapping into the rise in demand for Caribbean food with the launch of new Limited Edition Caribbean Rice & Peas as their Steamed Basmati range, now a £51m brand continues to grow at +14.3% YOY value, ahead of category growth +6.2%. New Tilda Caribbean Rice & Peas will be available at major supermarkets […]
Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]
As the worlds of fitness and lifestyle health continue to merge, BULK POWDERS and Robot Food join forces to put the brand through its paces and tone up the impact. BULK POWDERS sell their sports nutrition supplements online, in bulk. Robot Food designed the iconic brand, website and packaging in 2013, and were asked back […]
Brass has delivered the largest piece of promotional activity to date for Burton’s Fish ‘n’ Chips, with it’s ‘Join Our Fans’ campaign. In a bid to build the iconic brand’s fan-base, the 12 week ‘Join Our Fans’ campaign is led by an on-pack promotion headlining with a £1m prize fund. It offers shoppers the chance […]
Martin London provided one runner at 2017’s London Marathon with extra motivation to get to the finish line. Scott Montgomery from Liverpool ran the London Marathon with a hilarious ‘carrot and stick style’ Dunkin’ Donuts headgear set – the ‘Marathon Motivator’ – that dangled a giant tempting donut just 18 inches from his face. He […]
Could Scottish drinking habits be changing? Dave Law and Tom Hyde, founders of Scotland’s first ‘coffee bar’ – Brew Lab – certainly think so. Spotting a gap in the market, the Edinburgh duo are preparing to expand with a new late night speciality offering; that seeks to challenge coffee’s reputation as a ‘daytime-only’ pursuit. In […]
Carlsberg has launched a £15 million, integrated marketing campaign called “The Danish Way”, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning, reflective of its rich history and Danish provenance. The campaign sees the brand emphasise its Danish roots, with the nation’s philosophy on life forming the centerpiece […]
Silver Spoon is launching a new range of flavoured Agave syrups. The packaging for the new range was designed by BrandOpus following their rebrand of the core range. Consumers’ sweetening requirements are changing and see many looking for perceived healthier options, different tastes and formats such as liquid based sweeteners. Silver Spoon was looking to […]