redpill, the original integrated marketing agency announces OpenTable client win with #DineWithOpenTable. The creative TikTok and Instagram campaign marked the start of its relationship with the restaurant reservation platform. The campaign, which succeeded engagement targets by 75%, partnered OpenTable with influencers to tell personal stories about dining out. Using market insights, redpill helped build storylines […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has unveiled a major brand refresh across its existing range, marketing collateral, merchandise, and new product formats. The refresh comes at an exciting time for the award-winning brewer following the spotlight on Wrexham since the launch of ‘Welcome to Wrexham’ on Disney+, which […]
HARIBO, the UK’s number one sweet confectionery brand, is marking a decade of its iconic ‘Kids’ Voices’ advertising by launching a brand new instalment, created by Quiet Storm, the independent agency behind the strategy. ‘Fishing’ takes us to the Scottish Highlands, where we meet two grizzled fishermen on a boat in the middle of a […]
McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger – it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In a new mockumentary, viewers can follow along as […]
In an effort to widen the appeal and enjoyment of the much talked about “Slurp” campaign, the team at Pot Noodle and adam&eve/DDB have used insight and data to respond to those people that were disgusted by the slurping sound used in the latest TVC. Using a hyper-targeted campaign to adjust the SFX, those who may […]
Coldpress’s unashamed democratisation of premium tier juices continues in earnest this March with the arrival of its two generously proportioned double shots (Ginger & Turmeric) into a tight knit network of indie wholesalers following a successful online trial. With juice ‘boost’ shots quickly establishing itself as the most talked about, fast-growing category within juice & […]
SIG celebrates key milestone in its pioneering lower-carbon aluminum-free solutions This month sees SIG hit another important milestone in the company’s aluminum-free journey and achieve another first for the industry, as the 3 billionth SIG aseptic carton pack using packaging material without an aluminum layer is delivered for use in the European dairy industry. SIG […]
Momentum Worldwide, has partnered Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York. Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavor for the […]
“Fasting Forward,” “Gateway Snacks” and “Food Tours” among 2024 trends Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 […]
With a lot of good humor, a new campaign created by DAVID São Paulo explains the most famous naming right ever launched in Brazil. Recently, BIS, a chocolate brand of Mondelez, announced one of the most significant naming rights contracts for a stadium in Brazil. The famous Morumbi Stadium, which hosts football matches and large […]