BORN UGLY SUPPORTS CIWF TO RAISE AWARENESS FOR CHICKENS WITH “COMMITTED TO BETTER CHICKEN” IDENTITY

BORN UGLY SUPPORTS CIWF TO RAISE AWARENESS FOR CHICKENS WITH “COMMITTED TO BETTER CHICKEN” IDENTITY

Creative change agency Born Ugly has partnered with the world’s leading farmed animal welfare organisation Compassion in World Farming (CIWF) to create a movement to improve the welfare of chickens reared for meat in the food industry. Initially starting on social media, the “Committed to Better Chicken” initiative aims to ignite a global movement towards a more compassionate food […]

MCDONALD’S EXTENDS “THE ORIGINAL MOUTHFUL” CAMPAIGN WITH A MODERN MAKE-OVER OF THE CLASSIC BIG MAC® PROMO

MCDONALD’S EXTENDS “THE ORIGINAL MOUTHFUL” CAMPAIGN WITH A MODERN MAKE-OVER OF THE CLASSIC BIG MAC® PROMO

McDonald’s, DDB Sydney and adam&eveDDB partner with OMD and Snapchat for Australian-first Big Mac®activation McDonald’s Australia, DDB Sydney, adam&eveDDB & OMD unveiled the full, integrated ‘The Original Mouthful’ campaign for the iconic Big Mac®, following the revival of one of the world’s oldest burger chants earlier this month with a TV and out-of-home campaign. The […]

Laine brings augmented reality experience to Brighton’s Iconic Spiegeltent

Laine brings augmented reality experience to Brighton’s Iconic Spiegeltent

Brighton-based pub company and craft brewer – Laine – has forged a unique partnership with immersive experience studio Pixel Artworks to bring Pixel’s ground-breaking AR experience – The Butterfly Trail – to Brighton’s Spiegeltent festival, which takes place throughout May. Brighton’s famous pop-up festival, based in Old Steine Gardens, has been an essential fixture in […]

Welcome to Miami! Boundless Brand Design introduces the new Royal Salute 21 Year Old Miami Polo Edition

Welcome to Miami! Boundless Brand Design introduces the new Royal Salute 21 Year Old Miami Polo Edition

Introducing Boundless Brand Design’s 4th edition of Royal Salute’s Polo series: the 21 Year Old Miami Polo Edition. The latest Edition invites whisky lovers and cultural appreciators alike to savour a taste of Miami, where every sip encapsulates the glamourous city’s vibrant backdrop. Royal Salute’s link to polo has been a long and illustrious one, […]

Next-gen Sizzle: Sausage Brand HECK! Reveals Fun-Loving Platform for New Product Innovation

Next-gen Sizzle: Sausage Brand HECK! Reveals Fun-Loving Platform for New Product Innovation

One of the UK’s best-loved sausage makers, HECK!, has unveiled a playful new brand platform designed to reinvigorate the category – sparking joy and excitement in a Gen Z world. What The HECK!, an adventurous brand experience developed in partnership with global design consultancyElmwood, is designed to appeal to a younger audience by tapping into new […]

innocent Drinks gets “Even more innocent” in new campaign 

innocent Drinks gets “Even more innocent” in new campaign 

innocent Drinks, Europe’s leading healthy drinks company, is sharing its passion for fruit and veg in its new pan-European campaign.  The multi-channel campaign is innocent’s first major advertising campaign in over 18 months and launches across major European markets, starting in the UK on Monday 15th April. Across all formats, the brand playfully highlights how much […]

POPCORN KITCHEN FORGES FINE SNACKING UNION WITH PEANUT BUTTON PIONEERS SUPERFOODIO

POPCORN KITCHEN FORGES FINE SNACKING UNION WITH PEANUT BUTTON PIONEERS SUPERFOODIO

If 2023 was the year Popcorn Kitchen blazed a trail by extending its hand-popped popcorn prowess into confectionery and home popping kits (their most successful NEW product launch), 2024 will no doubt be remembered as the very moment the UK’s favourite artisanal popcorn initiated its first fine snacking collaboration with kindred spirit peanut butter button […]

Lucozade and Pearlfisher Bring the Energy with Masterbrand Visual Identity and Packaging Redesign

Lucozade and Pearlfisher Bring the Energy with Masterbrand Visual Identity and Packaging Redesign

Pearlfisher London today announces a new collaboration for the redesign of Lucozade – a major refresh in its 97 year history, including the creation of Lucozade’s new visual identity and packaging design. The new look consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand approach, enhancing its visibility and appeal […]

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

Lucozade and adam&eveDDB rally people to ‘Bring the Energy’ for the biggest relaunch in the brand’s history

Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]

1 2 3 956