Carlsberg Launches “The Danish Way” Integrated Campaign in the UK

Carlsberg Launches “The Danish Way” Integrated Campaign in the UK

Carlsberg has launched a £15 million, integrated marketing campaign called “The Danish Way”, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning, reflective of its rich history and Danish provenance. The campaign sees the brand emphasise its Danish roots, with the nation’s philosophy on life forming the centerpiece […]

BrandOpus Helps Silver Spoon Launch New Flavoured Agave Syrup Range

BrandOpus Helps Silver Spoon Launch New Flavoured Agave Syrup Range

Silver Spoon is launching a new range of flavoured Agave syrups. The packaging for the new range was designed by BrandOpus following their rebrand of the core range. Consumers’ sweetening requirements are changing and see many looking for perceived healthier options, different tastes and formats such as liquid based sweeteners. Silver Spoon was looking to […]

Ian Macleod Distillers Unveil New Look for Blended Whiskies

Ian Macleod Distillers Unveil New Look for Blended Whiskies

Premium blended whiskies, Pig’s Nose and Sheep Dip, unveil new label and carton designs geared to cement the brands’ craft credentials. Produced in Scotland as part of the Ian Macleod Distillers’ portfolio, both whiskies enjoy a strong international presence; exporting to territories including Russia, Germany, Italy, France and the USA. Both redesigns celebrate the story […]

Karla Souza Stars in a Fake Movie for Pereira & O’Dell and Ciel

Karla Souza Stars in a Fake Movie for Pereira & O’Dell and Ciel

Pereira & O’Dell worked with The Lift on a hoax campaign for Coca-Cola Mexico owned bottled water brand Ciel, to create anticipation over a fake movie starring Karla Souza titled “An Evil Thirst”. A Teaser Trailer was released on March 22 along with the launch of a fake movie site, which contained the teaser trailer and […]

Weight Watchers Launches Spring Campaign Starring Real-Life Members

Weight Watchers Launches Spring Campaign Starring Real-Life Members

Weight Watchers UK has launched an inspiring campaign featuring nine of its members, who have collectively lost 42 stone (588lbs), to encourage people to ‘Say Yes’ to the brand’s flexible plan. The content-rich campaign includes a hero TVC spot, Radio, VOD, Digital, PR, Social, CRM and Local Marketing, showcasing Weight Watchers liveable approach to weight […]

Iconic Black Death Vodka Resurrected in New York

Iconic Black Death Vodka Resurrected in New York

Inimitable and irrepressible, Black Death Vodka returns to the on-and off-premise across the United States in April as it ramps up in New York and New Jersey and starts with distribution on the West Coast. Launched globally in 1987, by 1995 Black Death Vodka was selling more than 120 million bottles and cans in over 60 […]

“Share a Coke” Returns with More Names, More Flavours and More Ways to Enjoy Ice-Cold Summer Refreshment

“Share a Coke” Returns with More Names, More Flavours and More Ways to Enjoy Ice-Cold Summer Refreshment

Hot summer weather is almost here, and with it comes the need for ice-cold refreshment. Back by popular demand, Coca-Cola is reintroducing its wildly successful “Share a Coke” program under a new name – “Share an ICE COLD Coke” – as a reminder that nothing beats the summer heat quite like an ice-cold, delicious Coca-Cola. […]

Kellogg’s Invests £6 to Promote Crunchy Nut Across Digital and TV

Kellogg’s Invests £6 to Promote Crunchy Nut Across Digital and TV

Kellogg’s is investing more than £6m in advertising for Crunchy Nut in 2017, 31 per cent of which will be spent digitally, as the brand reaches out to social influencers in its ‘Search for the Ultimate Crunchy Nutter’ competition. The £6m campaign, consisting of a digital competition and two TV ads in 2017, represents a 183 […]

Weetabix Welcomes Acquisition by Post Holdings, Inc.

Weetabix Welcomes Acquisition by Post Holdings, Inc.

The Weetabix Food Company, owners of one of Britain’s leading cereal brands, welcomed the news that it is to be acquired by Post Holdings, Inc., a consumer packaged goods holding company. The deal values Weetabix at £1.4 billion. The acquisition comes on the back of the growth in Weetabix’s UK market share for cereals and […]

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