Magnum Ice Cream Partners with Magnum Photos in a Global Exploration of Pleasure

Magnum Ice Cream Partners with Magnum Photos in a Global Exploration of Pleasure

 Photography, that comes from the Greek roots phōs and graphé, essentially meaning drawing with light. In this exclusive collaboration between Magnum ice cream and Magnum photos, pleasure is taken out of the dark and into the light where its meaning celebrates those who go beyond judgments and live their true pleasure as if nobody […]

Netflix is Bringing Free Food to JFK and O’Hare this Thanksgiving Weekend

Netflix is Bringing Free Food to JFK and O’Hare this Thanksgiving Weekend

Wherever you’re going for the Thanksgiving holiday, don’t worry about bringing your own snacks. In a fun push to advertise its new show, “The Final Table,” Netflix is bringing free food to hungry travellers at JFK airport in New York City and O’Hare Airport in Chicago. But these snacks aren’t your typical popcorn and trail […]

China Launches its Own Wine Rating System

China Launches its Own Wine Rating System

In China’s most affirmative move yet to demonstrate its clout as a leading wine consumer, the country has unveiled a new wine rating system designed to evaluate imported and domestically produced wines, based on Chinese tastes, shunning a set of established international wine rating systems such as the 100-point system favoured by international wine critics. […]

Taco Bell Rings Big Ben’s Bell to Mark London Arrival

Taco Bell Rings Big Ben’s Bell to Mark London Arrival

London has become a city without a bell due to Big Ben’s refurb, but thanks to Taco Bell, that’s no longer the case. On November 20, the fast-food chain chimed in with a sound that London has been missing for over a year: Big Ben’s bells. As the infamous clock is under scaffolding for reconstruction, Big Ben’s […]

Kraft Promotes Mac & Cheese as Family-Saving Thanksgiving Alternative

Kraft Promotes Mac & Cheese as Family-Saving Thanksgiving Alternative

 Kraft is poking a bit of fun at Thanksgiving culinary traditions and promoting its mac & cheese as a viable alternative, especially for kids who won’t eat their Brussels sprouts or candied yams. While the meal is a time to give thanks for family, friends and the bounty of food on the table, sometimes […]

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

Snickers Brings Back Clemenger BBDO’s Award-Winning ‘Hungerithm’ Promotion at 7-Eleven Stores in the US

 For the second year in a row and just in time for the holidays, Snickers in the U.S. is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. When consumers drop hints of hunger online, the coupon discount of Snickers increases at participating U.S. 7-Eleven stores in real time. To track […]

Santa Makes a Detour at McDonald’s in their Christmas Ad by Leo Burnett London

Santa Makes a Detour at McDonald’s in their Christmas Ad by Leo Burnett London

 McDonald’s is bringing back its ‘Reindeer Ready’ campaign for the second year as it looks to remind customers of its role during the festive period. The campaign, which launched on November 18, shows Father Christmas and his reindeer visiting house after house on Christmas Eve dropping off presents for the children. However, while Santa […]

Sweet&Chilli Launches New Drinks Subscription Service ‘Cocktail Porter’

Sweet&Chilli Launches New Drinks Subscription Service ‘Cocktail Porter’

‘Cocktail Porter‘, an Australian-first subscription service that delivers a premium designer cocktail experience direct to customers’ homes, has recently launched. It will enable people to enjoy bespoke cocktails at home and is brought to market by specialist drinks company Sweet&Chilli via Leo Burnett Sydney. Cocktail Porter is the first project to launch out of Leo […]