Wall’s Pastry Launches Multi Million Pound On Pack Promotion Campaign

Wall’s Pastry Launches Multi Million Pound On Pack Promotion Campaign

Wall’s Pastry, has launched a new campaign which will see a multi-million pound prize giveaway through a major on-pack promotional campaign. The promotion will run across five million packs and feature on Wall’s slices, pasties and jumbo sausage rolls. Forming part of the Wall’s Helping Hand campaign, a search to find and support community projects with […]

E.A.T and BBDO Raise Food Allergy Awareness in PSA with Celebrity Chef Ming Tsai

E.A.T and BBDO Raise Food Allergy Awareness in PSA with Celebrity Chef Ming Tsai

End Allergies Together (E.A.T.), a non-profit organisation that funds research to help solve the growing food allergy epidemic, has joined forces with the award-winning ad agency BBDO New York to develop a public education campaign designed to advise people of all ages about the life-threatening dangers people with food allergies face every time they eat. […]

Chipotle and RZA Cook up Music with Each of the Mexican Grill’s 51 Ingredients

Chipotle and RZA Cook up Music with Each of the Mexican Grill’s 51 Ingredients

Chipotle Mexican Grill is using music to draw attention to the 51 ingredients making up its menu in a sonically-pleasing collaboration with Wu-Tang Clan producer RZA. In the two-minute video, an original sound is designated to each ingredient. RZA composes music like a chef would a meal in a visually engaging ad that splices animation with […]

Gü Shakes up the Dessert Aisle with the Launch of New Mousse Fusions

Gü Shakes up the Dessert Aisle with the Launch of New Mousse Fusions

The pudding purveyors at Gü have used their culinary expertise to develop and launch a new product offering – GÜ Mousse Fusions – three irresistible products that offer one twisted flavour in two sumptuous sensations with a Gü gourmet twist. The mouthwatering range is available in: Sumptuous Chocolate & Toffee Mousse, paired with a Silky Chocolate Crème Luscious Mango […]

Kellogg’s Froot Loops and Neff Serve up Shades as Colourful as Toucan Sam

Kellogg’s Froot Loops and Neff Serve up Shades as Colourful as Toucan Sam

Kellogg’s Froot Loops, a brand known for its colourful adventures, is now encouraging fans to do what they love with its first new campaign in 50 years, “Whatever Froots Your Loops.” To bring the new campaign to life, Froot Loops is teaming up with the creators behind three highly coveted brands to design gear and accessories that inspire adult […]

Carlsberg UK Appoints Vice President For National Sales Business Unit

Carlsberg UK Appoints Vice President For National Sales Business Unit

Carlsberg UK has appointed Alistair Gaunt as vice president for its Nationals Sales Business Unit, reporting into chief executive officer Julian Momen. Gaunt, who will manage Carlsberg UK’s national pub and family brewers accounts, previously held the position of grocery sales director for Premier Foods for two and a half years. Having graduated from Durham […]

New Carlsberg UK ‘Crafted’ Portfolio Champions British Beer & Craft Cider

New Carlsberg UK ‘Crafted’ Portfolio Champions British Beer & Craft Cider

Carlsberg UK has launched its 2016/17 Crafted portfolio of world, craft and speciality beers, with an extended range, a new craft cider section, and a focus on British products. The portfolio is complemented by the Crafted Handbook, an in-depth guide to current trends amongst producers and consumers, featuring unrivalled category insights alongside recommendations from industry […]

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