New Schweppes Spot Urges Men to Treat Women With More Respect

New Schweppes Spot Urges Men to Treat Women With More Respect

 Beverage brand Schweppes created a touch-sensitive dress to show how many times women in Brazil are touched without consent at nightclubs. The idea came from a harrowing statistic: 86 percent of Brazilian women have been harassed at dance clubs. Schweppes and Ogilvy Brazil created the dress, which has sensors to register touch in real-time, […]

Pepsi Taps Country Music Star Dierks Bentley for ‘Generations’ Campaign

Pepsi Taps Country Music Star Dierks Bentley for ‘Generations’ Campaign

Country singer Dierks Bentley is serving as a spokesman for Pepsi Stuff, the brand’s once-popular loyalty program that’s making a comeback this year. The initiative is part of Pepsi’s ‘Generations’ campaign that kicked off during Super Bowl LII. Meant to stir up nostalgia, the brand’s Super Bowl spot featured Cindy Crawford, Britney Spears, Michael Jackson […]

Mountain Dew Explores Kevin Hart’s Mind to Find What Gets Him Hyped Up

Mountain Dew Explores Kevin Hart’s Mind to Find What Gets Him Hyped Up

 Mountain Dew has unveiled its “Give Your Head a Mtn Dew Kickstart” campaign, featuring actor, comedian and overall hardest-working-man-in-show-biz, Kevin Hart. This marks the first time Dew Nation will see Kevin, the face of the brand, in a Dew commercial, venturing inside his head – literally – as he drinks a Mtn Dew Kickstart. […]

Stoli Says it ‘Loud and Clear’ in Visceral New Global Campaign

Stoli Says it ‘Loud and Clear’ in Visceral New Global Campaign

 Stoli Vodka has launched its new global advertising campaign, ‘Loud and Clear,’ and it features provocative images, scenes and demonstrative scoring by award-winning directors and composers. The stimulating new campaign takes a 360-approach, incorporating television, digital, social and print to reveal Stoli’s unapologetic message – “whatever drives you, make it bold, make it last, […]

McDonald’s Encourages Kiwi Families to Put Their Devices Down in New ‘Timeless’ Spot via DDB NZ

McDonald’s Encourages Kiwi Families to Put Their Devices Down in New ‘Timeless’ Spot via DDB NZ

McDonald’s has released a new brand ad called ‘Timeless’, an intergenerational tale that challenges the 24/7 connectedness of modern life created by DDB New Zealand. Built on bringing families together over a meal, McDonald’s taps into the insight that what families want the most is to spend quality time together. Our silver-haired protagonist faces a […]

Amazon Launches Special Whole Foods Discounts for Prime Members

Amazon Launches Special Whole Foods Discounts for Prime Members

From the looks of things, free two-hour shipping is but one of many, many Whole Foods perks Amazon is giving Prime members — something subscribers deserve, considering Prime’s 20 percent price increase. The e-commerce giant has just announced two new benefits for its subscribers: an additional 10 percent discount off sale items and deep discounts […]

Kool-Aid Crashes Snapchat, Giphy to Target Teens in Campaign by Mcgarrybowen

Kool-Aid Crashes Snapchat, Giphy to Target Teens in Campaign by Mcgarrybowen

 Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]

Pepsi Generations Summer Campaign Celebrates the Brand’s Rich Music History With Retro Cans

Pepsi Generations Summer Campaign Celebrates the Brand’s Rich Music History With Retro Cans

Pepsi has announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans […]

PepsiCo Latin America ‘Refresh’ 7Up Campaign With Impero

PepsiCo Latin America ‘Refresh’ 7Up Campaign With Impero

 PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. The campaign has been rolled out on the brand’s Instagram and Facebook channels across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ […]

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